MCNA Dental is a dental insurance company that offers services to kids aged 0-18 years. They had an existing site geared towards kids, but they were looking to take their Kids Zone to the level.
When we discussed an overall theme, they loved the idea of a dental-inspired theme park. After bouncing a few concepts around, they ultimately loved the theme park idea most, but I went a step further and introduced the idea of an underwater park with friendly ocean mascots. It was a go.
From there I did some pretty rough sketching and got to work on iterations of what would become MCNA Dental's brand new Kids Zone.
My idea was to have three sections to house some of their pre-existing content. I would create these "islands" and pair them up with mascots to guide them through the site.
They went through character development along the way, but these are the final mascots.
MCNA Dental wanted customized games with an emphasis on educational content, as well as a few games just for fun. We came up with "Plaque-Man," an interactive coloring book game, a fully illustrated puzzle activity, a word scramble, and word guessing game.
In addition to these games, I created some additional content for their library page. The final pages are below.
I'm Alyssa Ostroff— a designer, digital strategist, and marketer who works with brands looking to push creative boundaries.
