With most businesses facing closures during the onset of COVID-19, Sugar Ridge Resort had the idea of creating a digital wellness packet to keep the spirits of its guests up during is uncertain time.
Together with the ninefivefour, they successfully positioned themselves as a business focused on their guests well-being. The packet I created for them combined activities for children to engage in, such as activity pages and coloring sheets. I also showcased articles on well-being with Kathy Sledge from Sister Sledge, creative takes on recipes from celebrity chefs, and journaling activities to creatively express any emotions guests are experiencing during this pandemic.
I sprinkled in tasteful advertisements to promote the wellness and spa services that Sugar Ridge Resort offers while always tying the message back to health, well-being and self-love. We also wove in ads we designed for Aveda, a partner with Sugar Ridge Resort.
Below are a sampling of pages from the digital wellness packet.
I'm Alyssa Ostroff— a designer, digital strategist, and marketer who works with brands looking to push creative boundaries.
